:root {
  --paper: #FAF7F2;
  --card: #FFFFFF;
  --sand: #F1ECE3;
  --ink: #20242A;
  --muted: #5B6168;
  --line: #E4DED3;
  --action: #0B6B52;
  --action-dark: #084F3D;
  --action-tint: #E5F1EC;
  --loss: #A8332A;
  --loss-tint: #FBEBE8;
  --marker: #FFE99A;
  --body: "Golos Text", -apple-system, "Segoe UI", Arial, sans-serif;
  --head: "Source Serif 4", Georgia, "Times New Roman", serif;
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font: 400 18px/1.62 var(--body);
  -webkit-font-smoothing: antialiased;
  overflow-x: clip;
}
img { display: block; max-width: 100%; height: auto; }
h1, h2, h3, h4, p, ul, ol, dl, dd, figure { margin: 0; padding: 0; }
ul, ol { list-style: none; }
b { font-weight: 600; }
mark { background: linear-gradient(transparent 12%, var(--marker) 12%, var(--marker) 92%, transparent 92%); color: inherit; padding-inline: .08em; -webkit-box-decoration-break: clone; box-decoration-break: clone; }

/* One reading column for the whole page */
.col { width: 100%; max-width: 672px; margin-inline: auto; padding-inline: 16px; }

.progress { position: fixed; inset: 0 0 auto; height: 3px; z-index: 30; }
.progress span { display: block; height: 100%; width: 100%; background: var(--action); transform: scaleX(0); transform-origin: left; }

/* Headings: serif reads as an article, not an advert */
h1, h2, .h3, .ask, .final h2 { font-family: var(--head); font-weight: 600; color: var(--ink); text-wrap: pretty; }
h1 { font-size: clamp(34px, 5.4vw, 52px); line-height: 1.14; letter-spacing: -.012em; }
h2 { font-size: clamp(29px, 4.2vw, 40px); line-height: 1.18; letter-spacing: -.01em; }
.h3 { font-size: clamp(23px, 3vw, 27px); line-height: 1.24; }

.kicker { color: var(--muted); font-size: 16px; font-weight: 500; margin-bottom: 12px; }
.eyebrow, .label { color: var(--muted); font-size: 16px; font-weight: 600; line-height: 1.35; }
.lead { font-size: clamp(21px, 2.6vw, 23px); line-height: 1.42; font-weight: 500; }

.intro { padding-top: clamp(36px, 7vw, 72px); }
.deck { margin-top: 16px; font-size: clamp(20px, 2.5vw, 22px); line-height: 1.42; color: #3B4047; }
.byline { display: flex; align-items: center; gap: 12px; margin-top: 22px; }
.byline img { width: 56px; height: 56px; border-radius: 50%; background: var(--card); }
.byline b { display: block; line-height: 1.25; }
.byline span { display: block; color: var(--muted); font-size: 15px; line-height: 1.3; }

.proofs { display: grid; gap: 10px; margin-top: 28px; }
.proofs img { width: 100%; border-radius: 10px; }
.proofs .proof-chat { border-radius: 16px; }

/* Rhythm: a paragraph is a breath, a heading is a new thought */
.prose { display: flex; flex-direction: column; gap: 18px; padding-top: 56px; }
.prose > h2 + *, .prose > .eyebrow + h2 { margin-top: -4px; }
.prose > .h3 { margin-top: 18px; }
.prose > .label { margin-top: 12px; margin-bottom: -8px; }
.rounded { width: 100%; border-radius: 10px; }
.img-small { max-width: 260px; border-radius: 10px; }

.note { background: var(--sand); padding: 20px; border-radius: 10px; display: grid; gap: 10px; margin-top: 6px; }
.note-title { font-weight: 700; }

.list { display: grid; gap: 10px; }
.list li { position: relative; padding-left: 30px; line-height: 1.45; }
.list li::before { content: ""; position: absolute; left: 7px; top: .62em; width: 7px; height: 7px; border-radius: 50%; background: var(--muted); }
.list--yes li::before, .list--no li::before { left: 0; top: .17em; width: 20px; height: 20px; border-radius: 50%; background-repeat: no-repeat; background-position: center; background-size: 14px; }
.list--yes li::before { background-color: var(--action-tint); background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%230B6B52' stroke-width='3.2' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M5 13l4 4L19 7'/%3E%3C/svg%3E"); }
.list--no li::before { background-color: var(--loss-tint); background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%23A8332A' stroke-width='3.2' stroke-linecap='round'%3E%3Cpath d='M6 6l12 12M18 6L6 18'/%3E%3C/svg%3E"); }

.about-photo { width: 100%; border-radius: 10px; }
.facts { display: grid; grid-template-columns: 1fr 1fr; gap: 10px; margin-top: 6px; }
.facts div { background: var(--card); border: 1px solid var(--line); border-radius: 10px; padding: 14px 16px; }
.facts dt { font-family: var(--head); font-size: clamp(25px, 4vw, 32px); font-weight: 600; line-height: 1.15; }
.facts dd { color: var(--muted); font-size: 15px; line-height: 1.3; margin-top: 2px; }

.checks { display: grid; gap: 8px; }
.checks label { display: flex; gap: 12px; align-items: flex-start; background: var(--card); border: 1px solid var(--line); border-radius: 10px; padding: 14px; line-height: 1.4; cursor: pointer; transition: border-color .15s ease, background .15s ease; }
.checks input { flex: none; appearance: none; width: 24px; height: 24px; margin: 0; border: 2px solid #9B958A; border-radius: 6px; background: #fff; cursor: pointer; }
.checks input:checked { background: var(--action) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='white' stroke-width='3.4' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M5 13l4 4L19 7'/%3E%3C/svg%3E") center / 18px no-repeat; border-color: var(--action); }
.checks input:focus-visible { outline: 2px solid var(--action-dark); outline-offset: 2px; }
.checks label:has(input:checked) { border-color: var(--action); background: var(--action-tint); }

/* Progress through the four steps */
.step { padding-top: 72px; }
.step-head { display: grid; gap: 8px; }
.step-head p { color: var(--action); font-weight: 600; font-size: 16px; line-height: 1.2; }
.step-bar { display: grid; grid-template-columns: repeat(4, 1fr); gap: 4px; }
.step-bar i { height: 4px; border-radius: 2px; background: var(--line); }
.step-bar i.on { background: var(--action); }

.case { background: var(--card); border: 1px solid var(--line); border-radius: 12px; padding: 20px; display: flex; flex-direction: column; gap: 16px; margin-top: 8px; }
.case > img:first-child { width: calc(100% + 40px); max-width: none; margin: -20px -20px 2px; border-radius: 11px 11px 0 0; }
.case .h3 { margin-top: 6px; }
.case .label { margin-top: 6px; margin-bottom: -6px; }
.case--save { border: 2px dashed #B9B2A4; }
.save-tag { align-self: flex-start; background: var(--marker); font-weight: 600; padding: 2px 9px; border-radius: 4px; }

.segments { display: grid; gap: 10px; }
.segments section { background: var(--card); border: 1px solid var(--line); border-radius: 10px; padding: 16px 18px; }
.segments h4 { font-size: 19px; font-weight: 600; line-height: 1.3; }
.segments dt { color: var(--muted); font-size: 14px; font-weight: 600; margin-top: 10px; }
.segments dd { line-height: 1.42; font-size: 17px; }

.videos { display: grid; grid-template-columns: 1fr 1fr; gap: 10px; }
.video { position: relative; padding: 0; border: 0; background: var(--ink); cursor: pointer; aspect-ratio: 9 / 15; overflow: hidden; border-radius: 10px; }
.video img { width: 100%; height: 100%; object-fit: cover; }
.video::after {
  content: ""; position: absolute; left: 50%; top: 50%; width: 60px; height: 60px; margin: -30px 0 0 -30px; border-radius: 50%;
  background: rgba(255,255,255,.94) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath fill='%2320242A' d='M8 5v14l11-7z'/%3E%3C/svg%3E") center / 30px no-repeat;
}
.video:focus-visible { outline: 3px solid var(--action); outline-offset: 2px; }
.video iframe { width: 100%; height: 100%; border: 0; display: block; }

table { width: 100%; border-collapse: collapse; font-variant-numeric: tabular-nums; }
.compare { background: var(--card); border: 1px solid var(--line); border-radius: 10px; border-collapse: separate; border-spacing: 0; overflow: hidden; }
.case .compare { background: var(--paper); }
.compare th, .compare td { padding: 11px 12px; text-align: right; font-weight: 400; line-height: 1.25; border-top: 1px solid var(--line); }
.compare thead th, .compare thead td { border-top: 0; color: var(--muted); font-size: 15px; font-weight: 600; }
.compare tbody th { text-align: left; font-size: 16px; }
.compare td b { color: var(--action); }

.ledger th, .ledger td { padding: 9px 0; border-top: 1px solid var(--line); font-weight: 400; line-height: 1.3; }
.ledger th { text-align: left; }
.ledger td { text-align: right; font-weight: 500; white-space: nowrap; }
.ledger-loss th, .ledger-loss td { background: var(--loss-tint); color: var(--loss); font-weight: 700; padding-inline: 10px; }

.payoff { font-family: var(--head); font-weight: 600; font-size: clamp(24px, 3.3vw, 29px); line-height: 1.28; margin-top: 8px; }
.ask { font-style: italic; font-weight: 500; font-size: clamp(24px, 3.3vw, 29px); line-height: 1.26; padding-left: 16px; border-left: 3px solid var(--action); margin-block: 8px; }
.ask--tight { margin-top: -6px; }

.examples { display: grid; gap: 10px; }
.examples p { background: var(--card); border: 1px solid var(--line); border-radius: 10px; padding: 14px 16px; line-height: 1.45; }
.keys ul { display: flex; flex-wrap: wrap; gap: 6px; margin-top: 8px; }
.keys li { background: var(--sand); padding: 3px 11px 4px; border-radius: 99px; font-size: 16px; line-height: 1.35; }

.choice { display: grid; grid-template-columns: 1fr auto 1fr; gap: 10px; align-items: center; }
.choice p { background: var(--card); border: 1px solid var(--line); border-radius: 10px; padding: 14px; line-height: 1.32; font-weight: 500; height: 100%; }
.choice span { color: var(--muted); font-size: 15px; }

.recap { counter-reset: r; display: grid; gap: 8px; }
.recap li { counter-increment: r; display: flex; gap: 12px; align-items: flex-start; background: var(--card); border: 1px solid var(--line); border-radius: 10px; padding: 13px 14px; line-height: 1.38; font-weight: 500; }
.recap li::before { content: counter(r); flex: none; width: 26px; height: 26px; border-radius: 50%; background: var(--action); color: #fff; font-size: 15px; font-weight: 600; line-height: 26px; text-align: center; }

.why { display: grid; grid-template-columns: repeat(3, 1fr); gap: 8px; }
.why img { width: 100%; aspect-ratio: 3 / 4; object-fit: cover; border-radius: 10px; }
.why figcaption { font-size: 15px; font-weight: 500; line-height: 1.25; padding-top: 7px; }

/* The only saturated colour on the page: the action */
.btn {
  display: block; width: 100%; padding: 17px 20px 18px;
  border: 0; border-radius: 10px;
  background: var(--action); color: #fff;
  font: 600 19px/1.2 var(--body); text-align: center; text-decoration: none; cursor: pointer;
  transition: background .15s ease;
}
.btn:hover { background: var(--action-dark); }
.btn:focus-visible { outline: 3px solid var(--action-dark); outline-offset: 2px; }
.cta-inline { display: grid; gap: 6px; text-align: center; margin-top: 8px; }
.cta-inline p { color: var(--muted); font-size: 15px; }

.final { margin-top: 80px; padding-block: 56px 72px; background: var(--action-tint); scroll-margin-top: 0; }
.final h2 { font-size: clamp(34px, 5.4vw, 48px); line-height: 1.14; }
.final-text { margin-top: 18px; }
.limit { display: inline-block; margin-top: 16px; background: var(--marker); padding: 3px 10px 4px; border-radius: 5px; font-weight: 600; line-height: 1.35; }

.lead-form { background: var(--card); border-radius: 14px; padding: 22px 20px; display: grid; gap: 14px; margin-top: 26px; box-shadow: 0 10px 34px rgba(8, 79, 61, .13); }
.lead-form h3 { font-family: var(--head); font-size: 25px; font-weight: 600; line-height: 1.2; margin-bottom: 2px; }
.lead-form label { display: grid; gap: 5px; font-size: 16px; font-weight: 500; }
.lead-form input, .lead-form textarea {
  width: 100%; padding: 13px 14px;
  border: 1px solid #A7A195; border-radius: 8px; background: #fff;
  font: 400 18px/1.3 var(--body); color: var(--ink);
}
.lead-form textarea { resize: vertical; }
.lead-form input:focus-visible, .lead-form textarea:focus-visible { outline: 2px solid var(--action); outline-offset: 0; border-color: var(--action); }
.lead-form [aria-invalid="true"] { border-color: var(--loss); box-shadow: inset 0 0 0 1px var(--loss); }
.form-status { font-size: 15px; line-height: 1.35; color: var(--loss); font-weight: 500; }
.form-status a { color: inherit; }

.quiz-progress { display: grid; gap: 7px; }
.quiz-progress p { color: var(--action); font-size: 15px; font-weight: 600; line-height: 1.2; }
.quiz-step { border: 0; margin: 0; padding: 0; display: grid; gap: 8px; min-width: 0; }
.quiz-step[hidden] { display: none; }
.quiz-step legend { padding: 0; margin-bottom: 8px; font-size: 21px; font-weight: 600; line-height: 1.26; outline: none; }
.lead-form .option { display: block; cursor: pointer; font-weight: 400; font-size: 17px; }
.option input { position: absolute; opacity: 0; width: 1px; height: 1px; }
.option span { display: block; padding: 13px 14px; border: 1px solid #A7A195; border-radius: 8px; line-height: 1.32; transition: border-color .15s ease, background .15s ease; }
.option:hover span { border-color: var(--action); }
.option input:checked + span { border-color: var(--action); background: var(--action-tint); font-weight: 500; }
.option input:focus-visible + span { outline: 2px solid var(--action); outline-offset: 1px; }
.lead-form .consent { color: var(--muted); font-size: 14px; line-height: 1.35; }
.quiz-nav { display: flex; gap: 8px; }
.quiz-nav .btn { flex: 1; width: auto; }
.quiz-nav .btn:disabled { background: var(--muted); cursor: default; }
.btn-back { flex: none; padding: 0 16px; border: 1px solid #A7A195; border-radius: 10px; background: #fff; color: var(--ink); font: 500 17px/1.2 var(--body); cursor: pointer; }
.btn-back[hidden] { display: none; }
.btn-back:focus-visible { outline: 2px solid var(--action); outline-offset: 2px; }
.trap { position: absolute; left: -9999px; width: 1px; height: 1px; overflow: hidden; }
.sr-only { position: absolute; width: 1px; height: 1px; overflow: hidden; clip-path: inset(50%); white-space: nowrap; }

.consent a, .site-footer a, .legal a { color: inherit; text-underline-offset: 2px; }
.site-footer { display: grid; gap: 4px; padding-block: 24px 32px; color: var(--muted); font-size: 15px; line-height: 1.4; }

/* Privacy page */
.legal { padding-block: clamp(36px, 7vw, 72px) 64px; display: flex; flex-direction: column; gap: 12px; }
.legal h1 { font-size: clamp(27px, 5vw, 44px); overflow-wrap: anywhere; }
.legal h2 { font-size: clamp(22px, 3vw, 25px); margin-top: 22px; }
.legal-date { color: var(--muted); font-size: 16px; }
.legal-back { margin-top: 24px; }

/* Thank-you page */
.thanks { padding-block: clamp(48px, 9vw, 96px); }
.thanks h1 { margin-top: 18px; }
.thanks-icon { width: 56px; height: 56px; border-radius: 50%; background: var(--action) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='white' stroke-width='3' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M5 13l4 4L19 7'/%3E%3C/svg%3E") center / 32px no-repeat; }
.thanks .deck { margin-bottom: 30px; }
.thanks h2 { font-size: clamp(23px, 3vw, 27px); margin-bottom: 14px; }
.thanks .byline { margin-top: 30px; }

.float-cta {
  position: fixed; left: 50%; bottom: 14px; z-index: 20;
  width: min(calc(100% - 32px), 420px);
  transform: translate(-50%, 90px);
  padding: 15px 18px 16px; border-radius: 10px;
  background: var(--action); color: #fff;
  font-weight: 600; font-size: 18px; line-height: 1.2; text-align: center; text-decoration: none;
  box-shadow: 0 8px 26px rgba(8, 79, 61, .32);
  transition: transform .25s ease, background .15s ease;
}
.float-cta:hover { background: var(--action-dark); }
.float-cta.is-visible { transform: translate(-50%, 0); }

@media (max-width: 520px) {
  .compare th, .compare td { padding: 10px 9px; }
  .compare tbody th { font-size: 15px; }
  .choice { grid-template-columns: 1fr; text-align: center; gap: 6px; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  * { transition: none !important; }
}